The business operated as a production company providing copywriting, art and photo direction and print production, but quickly expanded to include ad agency services from advertising, media planning and direct marketing to local businesses. Key services focused on writing and concepting projects, such as direct mail campaigns with envelope snipes, brochure inserts, order forms with product information and long, persuasive cover letters.
"We offered our expertise writing copy for direct mail campaigns, company sales brochures, salesletters, response ads for newspaper and magazines, annual reports, radio spots, video scripts, email and web site landing pages."
First Clients
The company managed projects, including hands-on tasks from copywriting to print production for such prestigious organizations as: Dallas Convention & Event Services, Dallas Symphony Orchestra, Pilgrim’s Pride, Sage Group, Sunshine Mining Company, Michael’s MJ Design, Crow Design Centers, Tri City Hospital, Children’s Apparel Services, Grand Prairie State Bank, Holiday Inn and Allied Marketing Group.
The team applied their own innovative direct response strategies to direct mail campaigns and brochures for mail order and catalogs, which resulted in exceptional response rates in the 6-11% range at a time when 2% was the norm.
Name Change
After experiencing much success, the company dropped the name Copywriters, which seemed to reflect more of a freelance copywriter limitation rather than the design services that the company also provided.
To solve this name problem, the official name was changed to "Marketing Department" and coincidently, the company relocated to North Dallas.
Success
Parent company, Marketing Department, published its first website with the URL, www.DM-Creative.com. With the launch, it created a program and executed marketing strategies that increased marketing share 2% in a competitive marketplace targeting Hispanics and Asians.
The company applied awardwinning creative together with proven direct response strategies and consistently accelerated revenue and profit growth through combined expertise in design, marketing, management and communications.
Team Marx identified marketing savings in preparation of bid specifications and proposals for advertising services and marketing communications.
In the year 2002, Marketing Department entered the world of software design with the first ecommerce software with a browser-based website and store that could be installed quickly. The unique feature of the software is its nine menu-controlled designs, which can be changed by the site owner from inside the admin panel. The Shopkeeper software was written in PHP and is powered by mySQL database.
The business currently provides six software solutions designed for small business budgets and focused on helping small business people interact with their customers, visitors and prospects in a way that leads to increased sales. |
