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- Put Sizzle on Your Site : Issue 74
Put Sizzle on Your Site : Issue 74
- By Alexandria Marx
- Published 10/5/2004
- Business Development
- Unrated
Alexandria Marx
Alexandria Marx has 20 years direct marketing and response copywriting experience, including 11 years Internet marketing and as webmaster. In 2000, 2002 and 2005 she received Golden Web Awards.
Creative recognitions include Tops award, 3 Awards of Excellence and Award of Merit for sales and marketing. She authored 2 books on marketing.
She is project manager for client engagements and offers ideas, information and counsel to assist clients increase new business opportunities and revenue from online sales. Her creative web promotion strategies are known to produce measurable outcomes.
Alexandria enjoys theater, non-fiction books and playing with her two dogs, a Lhasa Apso and a chocolate Lab.
Do you have a hot website? Are people beating a path to your home page? Can you handle all the inquiries? If not, here are a few website tips to help you establish your presence online and improve your traffic counts.
People who search and land on your home page want to find web content that sizzles.
Does your web content sizzle? Sizzle? What the heck is sizzle, you say. Well, do you buy an electric drill because you want an electric drill or because you need to make holes? Have you seen that tire ad with the baby riding in the center. That ads sells your baby's safety, not the rubber. That's sizzle.
Focus on what your customer is actually buying, and create your website to satisfy that need.
Does your website improve your business? In the past, companies created a website which didn't serve the needs of their business. It had graphics and content, but it didn't do the job. If your website is supposed to sell something -- even if it is only 'confidence' in your brand, make sure it does, or make content changes right away.
Try focusing your web page text on sound direct marketing strategies. A few years ago, no one knew the real value of a website, especially since few households even had a computer, let alone an internet connection. Times have changed. The market matured. Most experts and consultants agree, the rules of advertising and marketing drive your website today, not technology. Add 'sell copy' to your web pages. Highlight benefits. Motivate action.
Is your website primative? Your website is a form of advertising. Like TV, radio and newspaper ads, your website attracts customers and buyers. Use it to pad your bottom line. Insure visitors find substance. A modern looking design. And an easy-to-navigate menu. If it looks primative - as if it was designed by a 6 year old - don't hesitate. Update right away.
Do you update the design of your website yearly? You're probably not going to want to keep your design forever -- anymore than you want to keep your new suit or your Stuart Weisman shoes forever. Well, maybe the shoes. Times change. Styles change. Internet opportunities change, too. Standards change. Tools a designer can apply to a website are rapidly advancing. Web development techniques are moving forward fast. Update every year. More often, if you see that you can take advantage of new opportunities.
Does your website pass the 7-second test? Just like direct mail, your website only has a few seconds to get your visitor's attention. Design your home page to provide your visitor with a preview of what awaits on other pages on your site.
Is your home page persuasive? Your index page tells people who you are, what you do and how that translates into what the visitor needs. Give visitors something they can 'buy into' right away.
Does your website put your best foot forward? Blinking text and cutsey "Under Construction" signs are indications of an amateur website that may translate into your visitor getting an amateur feeling about your business.
Keep up with new online capabilities. Know how new features and opportunities increase your ability to make money online. Don't stay stagnant and get left behind.
A website with sizzle is a website that makes your company money.
Get creative online. Get better results. Get DM-Creative.com - engage our services.
People who search and land on your home page want to find web content that sizzles.
Does your web content sizzle? Sizzle? What the heck is sizzle, you say. Well, do you buy an electric drill because you want an electric drill or because you need to make holes? Have you seen that tire ad with the baby riding in the center. That ads sells your baby's safety, not the rubber. That's sizzle.
Focus on what your customer is actually buying, and create your website to satisfy that need.
Does your website improve your business? In the past, companies created a website which didn't serve the needs of their business. It had graphics and content, but it didn't do the job. If your website is supposed to sell something -- even if it is only 'confidence' in your brand, make sure it does, or make content changes right away.
Try focusing your web page text on sound direct marketing strategies. A few years ago, no one knew the real value of a website, especially since few households even had a computer, let alone an internet connection. Times have changed. The market matured. Most experts and consultants agree, the rules of advertising and marketing drive your website today, not technology. Add 'sell copy' to your web pages. Highlight benefits. Motivate action.
Is your website primative? Your website is a form of advertising. Like TV, radio and newspaper ads, your website attracts customers and buyers. Use it to pad your bottom line. Insure visitors find substance. A modern looking design. And an easy-to-navigate menu. If it looks primative - as if it was designed by a 6 year old - don't hesitate. Update right away.
Do you update the design of your website yearly? You're probably not going to want to keep your design forever -- anymore than you want to keep your new suit or your Stuart Weisman shoes forever. Well, maybe the shoes. Times change. Styles change. Internet opportunities change, too. Standards change. Tools a designer can apply to a website are rapidly advancing. Web development techniques are moving forward fast. Update every year. More often, if you see that you can take advantage of new opportunities.
Does your website pass the 7-second test? Just like direct mail, your website only has a few seconds to get your visitor's attention. Design your home page to provide your visitor with a preview of what awaits on other pages on your site.
Is your home page persuasive? Your index page tells people who you are, what you do and how that translates into what the visitor needs. Give visitors something they can 'buy into' right away.
Does your website put your best foot forward? Blinking text and cutsey "Under Construction" signs are indications of an amateur website that may translate into your visitor getting an amateur feeling about your business.
Keep up with new online capabilities. Know how new features and opportunities increase your ability to make money online. Don't stay stagnant and get left behind.
A website with sizzle is a website that makes your company money.
Get creative online. Get better results. Get DM-Creative.com - engage our services.
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Article Series
This article is part 1 of a 2 part series. Other articles in this series are shown below:
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Put Sizzle on Your Site : Issue 74
