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- Where is My Listing? : Issue 93
Where is My Listing? : Issue 93
- By Alexandria Marx
- Published 09/5/2006
- 2006 Articles
- Unrated
Alexandria Marx
Alexandria Marx has 20 years direct marketing and response copywriting experience, including 11 years Internet marketing and as webmaster. In 2000, 2002 and 2005 she received Golden Web Awards.
Creative recognitions include Tops award, 3 Awards of Excellence and Award of Merit for sales and marketing. She authored 2 books on marketing.
She is project manager for client engagements and offers ideas, information and counsel to assist clients increase new business opportunities and revenue from online sales. Her creative web promotion strategies are known to produce measurable outcomes.
Alexandria enjoys theater, non-fiction books and playing with her two dogs, a Lhasa Apso and a chocolate Lab.
Expectations are always high with new web site owners. Once the new site is complete and registered with major search engines, the first question is Where is my listing.
The answer is logical, but many if not most new web owners don't fully understand how search engines work. The listing is somewhere in the tens of thousands or millions of other web sites competing for the same topics. To verify that your site is listed, enter the full URL in the search field, and you should see your site listed within 90 days of registration.
The big question should be, "How do I move my listing from 897,453,299 to the top?"
If you do nothing, your listing will most likely either stay where it is or fall lower in the list as new sites are registered.
In order to move your web site URL listing UP to at least the first 10 pages displayed or at best, to the first page listing - you must take several actions.
1. Insure at least your home page, preferably a minimum of 4 of your most important information web pages, and at best, all of your web pages - are search engine optimized.
Optimizing web pages is a huge topic best discussed in another issue. For now, it is important for you to know that optimizing your web pages means adding meta tags balanced with body content in way that is in harmony with search crawler Algorithms. Your pages must be optimized if you want a first page listing. And it must be monitored in order to maintain your hard-earned position. Unfortunately, search engine standards constantly change. So changes must be made to keep up and protect your ranking.
Remember that when you achieve a top ranking, you have taken that position away from someone else. At some point some other web site is going to try and capture the position you hold. A professional service is needed for top results - long term.
2. Your site needs quality inbound and outbound links. To move your position up in the rankings - to one of the first 10 pages - you need quality inbound links, preferably with a high PR ranking. Search engines determine that if many quality sites link to your page, it must be valuable and so they move your site listing up on the search engine found page. Webmasters have been exchanging links for years, and it has become even more important of late. A professional link building service is probably a good decision if you have a busy business, as acquiring link popularity can devour your time and quickly frustrate you trying to make requests and monitor reciprocal links.
3. Your web pages need to be constructed with current HTML W3C compliant code (at least for most of your pages). You do this to make it as easy as possible for search engines to index your pages. Keep in mind that indexing is done by robots who read the hidden code that is not visible to the general public. When your web page code meets current standards, it has a higher opportunity to rank at the top of the listing. Be sure your web developer has the ability to write code to today's standards. Look for the W3C icon, usually at the bottom of the home page. Writing your site with current code protects your investment long term.
4. Submit your web site listing to major search engines. Do not use a SEM company who promises to submit your site to 1,000s of search engines. You must include your email with every submission and the result of submitting to fly-by-night search engines is spam. More spam. And once spammers get your email, it is a nighmare. A professional search engine marketing service, such as Marketing Department, only submits your site to top-quality, high-traffic search engines, such as Google, Yahoo, MSN, et al.
There was a time, so-called SEM specialists could use software to make submissions. No more. Search engines have changed processes and auto submissions are no longer acceptable. Submission forms now have a skewed code that a human must read and enter in a field in order to submit your request. It's worth your investment in professional services who have the knowledge and experience to get the results you need after putting in the time to do it right.
5. Submit to directories. Many people don't realize that search engines and directories are not the same thing. Many quality directories require a fee, but there are also many high-traffic directories that you can submit your listing to for free. Directories have two benefits: First, you gain visibility and clicks from qualified visitors without paying for the click. Second, you gain a quality inbound link - that you need to move you UP in the search engine found listing.
There are several other steps you can take, but these are a few of the keys to moving your web site URL listing UP in the search engine found list.
Best advice is to invest in a good web site, update yearly, and engage a professional Internet marketing service to give yourself the maximum benefit to get a top ranking in the search engine found listing, gain new business contacts, increase your income from new sales, and grow the value of your business utilizing the Internet.
- - -
Thanks for taking time to review this Salespro Newsletter article published by DM-Creative.com : Please take a moment to rate this article and add your comments. Thanks so much.
The answer is logical, but many if not most new web owners don't fully understand how search engines work. The listing is somewhere in the tens of thousands or millions of other web sites competing for the same topics. To verify that your site is listed, enter the full URL in the search field, and you should see your site listed within 90 days of registration.
The big question should be, "How do I move my listing from 897,453,299 to the top?"
If you do nothing, your listing will most likely either stay where it is or fall lower in the list as new sites are registered.
In order to move your web site URL listing UP to at least the first 10 pages displayed or at best, to the first page listing - you must take several actions.
1. Insure at least your home page, preferably a minimum of 4 of your most important information web pages, and at best, all of your web pages - are search engine optimized.
Optimizing web pages is a huge topic best discussed in another issue. For now, it is important for you to know that optimizing your web pages means adding meta tags balanced with body content in way that is in harmony with search crawler Algorithms. Your pages must be optimized if you want a first page listing. And it must be monitored in order to maintain your hard-earned position. Unfortunately, search engine standards constantly change. So changes must be made to keep up and protect your ranking.
Remember that when you achieve a top ranking, you have taken that position away from someone else. At some point some other web site is going to try and capture the position you hold. A professional service is needed for top results - long term.
2. Your site needs quality inbound and outbound links. To move your position up in the rankings - to one of the first 10 pages - you need quality inbound links, preferably with a high PR ranking. Search engines determine that if many quality sites link to your page, it must be valuable and so they move your site listing up on the search engine found page. Webmasters have been exchanging links for years, and it has become even more important of late. A professional link building service is probably a good decision if you have a busy business, as acquiring link popularity can devour your time and quickly frustrate you trying to make requests and monitor reciprocal links.
3. Your web pages need to be constructed with current HTML W3C compliant code (at least for most of your pages). You do this to make it as easy as possible for search engines to index your pages. Keep in mind that indexing is done by robots who read the hidden code that is not visible to the general public. When your web page code meets current standards, it has a higher opportunity to rank at the top of the listing. Be sure your web developer has the ability to write code to today's standards. Look for the W3C icon, usually at the bottom of the home page. Writing your site with current code protects your investment long term.
4. Submit your web site listing to major search engines. Do not use a SEM company who promises to submit your site to 1,000s of search engines. You must include your email with every submission and the result of submitting to fly-by-night search engines is spam. More spam. And once spammers get your email, it is a nighmare. A professional search engine marketing service, such as Marketing Department, only submits your site to top-quality, high-traffic search engines, such as Google, Yahoo, MSN, et al.
There was a time, so-called SEM specialists could use software to make submissions. No more. Search engines have changed processes and auto submissions are no longer acceptable. Submission forms now have a skewed code that a human must read and enter in a field in order to submit your request. It's worth your investment in professional services who have the knowledge and experience to get the results you need after putting in the time to do it right.
5. Submit to directories. Many people don't realize that search engines and directories are not the same thing. Many quality directories require a fee, but there are also many high-traffic directories that you can submit your listing to for free. Directories have two benefits: First, you gain visibility and clicks from qualified visitors without paying for the click. Second, you gain a quality inbound link - that you need to move you UP in the search engine found listing.
There are several other steps you can take, but these are a few of the keys to moving your web site URL listing UP in the search engine found list.
Best advice is to invest in a good web site, update yearly, and engage a professional Internet marketing service to give yourself the maximum benefit to get a top ranking in the search engine found listing, gain new business contacts, increase your income from new sales, and grow the value of your business utilizing the Internet.
- - -
Thanks for taking time to review this Salespro Newsletter article published by DM-Creative.com : Please take a moment to rate this article and add your comments. Thanks so much.
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Article Series
This article is part 8 of a 10 part series. Other articles in this series are shown below:
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Where is My Listing? : Issue 93
