Although the standard tri-fold brochure is considered a work horse for sales and marketing... you can easily spice up your presentation by varying the way it folds.
When your brochure folds, it creates an unexpected situation. Your prospect still has to open the brochure to see what's inside, but it peaks curiosity and increases interest more than a traditional format.
When your prospect opens the brochure, the prospect gets involved with your company, which begins the relationship you want to establish. |