Client Case Histories

Here are some of the large client base made up of well known local companies, startups and people who want to improve their return on investment by engaging a knowledgeable, skilled professional. Here's what clients have said:

"Great work and on time. I hired a "cheap" guy the first time around and then had to hire you to fix everything. You will be my primary person from now on! Thanks..."
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"These guys are the best. I use DMC for the same reason I put premium gas in my car. Because I only want the best for my car. Hire Dan and Alex if you want the best for your business!"
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"The work is extremely impressive and I fully understand and appreciate why he commands his fee. The style and difference in work compared to some of the 'cheaper' people is very apparent."
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"Hey, where is the "11" on the 1 to 10 rating system? These people are fantastic! Incredible skills - immediately understood what needed to be done - never could have done this without them. I have several more jobs headed in their direction!"
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"I tested and paid 5 different people for this project, Dan produced the very best results and was clearly head and shoulders above others."
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Case History: The client was a mail order company. We researched their target market and created a direct mail campaign that blew past their review board with flying colors. The project involved writing and designing a cover letter, tri-fold brochure insert and BRC. The investment was $1400 for the copy and design. Doing a test sampling of only 2500, 6 percent or 150 orders resulted in $14,850 in sales revenue. That's more than 1000% ROI just for the conservative test mailing.

Case History: The client was a medical facility. After re-writing his sales letter from one page to two pages with benefits, persuasive copy triggers and a unique offer that is a key to good advertisement, within one month, our client reported 20% increase in sales. When you consider that the billings average $900 per response, you can see how these results are astonishing!

Case History: The client was a personal coach. We created an HTML email campaign, choose the targeted marketing list, and dropped the email blast to just 1,000 contacts as a test. The open rate was 10%, which is astronomical for an email marketing campaign.

Case History: This client had attended the World Internet Summit with reknown presenters such as Mike Filsaime, John Childres and Mark Joyner. The summit lasted more than a week, and at great expense, he was able to purchase the resell rights to a set of 12 DVDs which explained how to run and Internet business and bank a million dollars. He wanted a sales letter to sell the set of 12 DVDs. This is one of our areas of expertise.

This case history example dramatically illustrates the different results than can be obtained from two propositions offering the same product to the same audience. The quality of the copy was the same, but knowing how to present the proposition makes the difference.

It's also an excellent example of why you want a specialist when putting together your proposition and writing your sales copy, but that's not all.

Wouldn't you want the same expertise for your website and marketing?

Version A was a long sales letter that offered 12 DVDs on how to start a business and become a millionaire by following the great ones who had already done it. The proposition invited the new business prospect to order online and revealed seven add-on gift incentives to encourage immediate full-price purchase of the DVD set. This proposition included a money-back guarantee, but the cost of shipping to return the DVDs was not included.

Version B invited the prospect to signup online in order to receive one of the 12 DVDs free for review. This proposition explained that after review, if he liked what was on the first DVD, he would get X% discount if he mailed his check for full payment. The remaining 11 DVDs would be immediately mailed to him.

He also had a second option, which was a monthly payment option: He could submit one payment online for the next DVD and his payment would recur every month thereafter until he owned the full DVD set. This proposition did not include any incentives other than the payment methods. It included a stop order as well as a full money-back guarantee.

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