3 Benefits Every Customer Wants
(republished from Issue 75 of our Salespro News newsletter)
Every customer looks for three special benefits when they do business with you and us. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three of these customer service benefits.
1. Fast Results
Prospective customers may take a long time deciding whether or not they will buy. But once they decide to buy, they expect instant results. When people buy a car they want to drive it home today. When they sign up with a health club they expect to look and feel better by the end of the week. You can depend on Dan Marx Creative for fast results!
Look for ways you can reduce the time your customers have to wait after a transaction before they can start enjoying the results of their decision to buy. Try to deliver your product at the point of sale. When that's not possible, look for creative ways to provide a benefit your customer can start enjoying immediately.
For example, on of our publisher clients recently created a special package combination of his latest "how-to" book in print and several ebooks on the same subject. When customers order his new book, they can immediately download the ebook on their computer. They don't have to wait for the hard-cover book to arrive before they can start enjoying the benefit they paid for. Amazing!
2. Easy Procedures
Customers want products that are easy to use and services that produce results without disturbing their daily routine. You can increase your sales by stressing the "easy to use" characteristics of your product or service in all your promotions. Convenience and ease of use are often more important to customers than price. With Dan Marx Creative business services, all products are easy to use, because we make it so, plus we provide user manuals, Wiki instructions and our 24-7 Help Desk.
Simplify your buying procedure, too. Make it easier for customers to buy from you and you will get more sales. Our clients can easily and quickly order pre-estimated products and services online.
3. Personal Attention
Every prospect and customer wants personal attention. One way you can provide it is by giving them an opportunity to ask questions.
Only interested prospects will take the time to ask questions. Many will buy from you if they get valuable information from your answer. You can often include a promotion for your product or service as part of your answer. With Dan Marx Creative business services, we provide a 24/7 help desk for our visitors and clients. We also have a FAQ page to help our clients find answers to frequently asked questions. Larger projects receive a private login to our project management calendar so they can follow the development and production process day-by-day.
Answering questions is not time consuming. The same questions will be repeated over and over again. But you only have to answer each question once if you save your answer to a permanent file. Copy it into your reply whenever you get that same question again - and revise it slightly to personalize your response. You can answer questions quickly and your prospects will appreciate your personal attention. |
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