Because this style of sales letter web page makes an offer the visitor can't refuse. You want to move away from factual or technical words, get rid of the scare tactics and really get in step with your buyer.
Most importantly, you want your letter is read well all the way down to the footer. You want lots of links handy so when the visitor is ready to buy... the link is right there.
Times are changing as far as the web page sales letter copy style is concerned. People very often reject the lone long, scrolling down and down web page. Serious sales happen not from regirgitating a copy of what worked yesterday... but copy that gets to the heart of each and every benefit.
One of the challenges you face is providing clear and organized information on the website page -- while at the same time -- motivating a favorable response.
- You want your copy to connect with people
- You want your buyers to place a high value on your offer
- You want to combine information with words that influence what your web page visitor thinks, how they feel and what they do while on your page
Achieving this... results in a bigger, better response for you from your web page. In fact, one single salesletter web page more than once has made hundreds of dollars for folks just like you.
Whether it is your own product or service you sell, or an affiliate link you publish to gain a percentage of the sale, or a PLR page... MONEY for YOU is the objective. You want CLICKS. The way to get those precious clicks? Most know that a copywriter with sell-ability is the key to YOU making a ton of money off your web site page.
The Internet is the only place where anyone can truly market every day with little or no money and have the chance at making a fortune - all using the sheer power of words. Words are the true currency of the web! Sell copy delivers the biggest return.
A sales letter on a web page is a money maker! The big deal about this type of page and why so many Internet entrepreneurs publish one, two and even a dozen different web pages is the ability of a single page to draw hundreds and thousands of dollars! There is no investment in an entire website. Just one web page. It is on this one website page where the visitor has only two choices:
* Click here or * Click away
The copy makes your long sales letter a sticky web page. Sticky means no-click-aways. It means your visitor is reading your copy. It means you are about to get the outcome you want. The result is clickity click on the link you provide.
A web page sales letter (sometimes called a long sales letter on a web page) is just the tool you use to deliver your sales message... to your buyer. It's your copy that gives you the big return. So hire a writer who writes sell copy. . . because a good writer can sell anything on the Internet, but only a writer who has perfected the art of sell copy gives you the big return you want.
If you need technical details, such as a user manual, yes, by all means, you find yourself a technical writer. But if you are reaching out to people to persuade a particular action --- you want sell copy.
The difference is that your copy focuses on the outcome. Isn't that the only reason you would pay dollars to a writer?
Third and the biggest challenge of all, is that you have is to persuade action, and that's our area of expertise. In fact, we're so good at it, we only accept four of these types of writing projects per month. Our schedule usually fills up pretty fast.
You want the big pot o' gold. If you've got the right product and the drive to win, get into our schedule as soon as possible. We simply cannot accept every writing project that comes along. Sales letter web page copy writing takes time as well as exceptional talent. |
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