For years, there are two favorite types of brochures that need professional copywriting.
First, there is the gorgeous capabilities brochure that most large corporations use to hand out and mail.
But the favorite tri-fold brochure is still the beauty of sales that works and works and works like the energizer bunny.
You want to carry your tri-fold brochure with you everywhere you go. Put it in a box in the trunk of your car. Keep it handy. You never know who you meet. People you know know people. Send your brochure out into the world like grains of salt on a pretzel.
Write a note to the prospect on the cover. Include the prospects name. Statistics show that people save brochures with their name on it 98% of the time.
The more brochures you distribute, the more possibilities for new business. Start with clear, organized copy.
Tri-fold brochure copy writing
You want brief, condensed copy writing for your tri-fold brochure, because there isn't a lot of room.
The concept can be a simple 3 panels with one panel used for the cativating front cover headline and another can be either include a mail indicia or coupon. Some of the tiny tri-fold brochures even turn into catalogs with mail order form copy on the back side of the panel with a BRC.
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