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Just How Much Money Does Direct Mail Make for YOU?
Imagine one little ole letter returning hundreds or thousands directly to you.
A traditional brick n mortar business and Internet entrepeneurs like you need to constantly reach out for new business contacts, leads and prospects to demonstrate the benefits of products and services and persuade people to take advantage of your offers.
So why doesn't everyone use direct mail? Direct mail can take a bite out of the budget. The truth about direct mail success is obvious every time you visit your mail box. Thousands of catalogs are mailed every year. Why? Marketing direct to the consumer returns hundreds and thousands of dollars directly into your business coffers.
You may be under the impression that this is junk mail and most get thrown away. But even though many direct mail pieces may get trashed, many more are read, saved and referred to time and again. Response can be through the roof. |
You've heard of Publishers Clearinghouse? Who hasn't! They sell magazine subscriptions, and they do it using direct mail marketing methods.
When you want to increase your sales revenue, use direct mail. You need several elements for success and of course, one of the most important is motivating direct mail copy writing.
Elements of direct mail
Direct mail copy that you publish motivates immediate action. That's it. Simple. Here are the basic elements:
- Right product or service
- Right media
- Right proposition
- Right copy
- Right format
- Timing
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Direct mail copy writing is all about persuading the response that returns measurable results.
For a how-to step list of how to write a direct mail sales letter, click here.
Get expertise and skills to help you achieve your goals. Contact us for help, information or a just to ask a question. |
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How does direct mail work?
The buyer sees the order options and chooses the one most comfortable. An 800 number or printed order form or URL where there is an easy online ordering system waiting.
Direct mail campaigns involve more than one piece
You can to mail a single tri-fold brochure with a tear-off BRC or a catalog. But more likely, you are interested in a direct sales package, which might include a cover letter tucked into an envelope that shows a catchy snipe. Yes, I write direct mail from the envelope teaser to the order form.
Once the envelope does its job, the excitement spills out. A colorful cover letter introduces the product, and a beautiful insert spells out all the reasons why you just have to own this item. Right now. Today.
The direct mail campaign is a copywriting assignment many small business owners choose to generate orders, as well as find new business leads and prequalify prospects.
Whatever your goal, when you want to insure double-digit response numbers, you want a 20-year track record with experience in direct mail copywriting service. Anytime you are soliciting a response, especially a buy now response, you want an experienced writer. You need know-how and a long history of discovering what works and what does not work. |
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