How does direct mail work?
The buyer sees the order options and chooses the one most comfortable. An 800 number or printed order form or URL where there is an easy online ordering system waiting.
Direct mail campaigns generally involve more than one piece
You can mail a single tri-fold brochure with a tear-off BRC or a catalog. But more likely, you are interested in a direct sales package, which might include a cover letter tucked into an envelope that shows a catchy snipe. Yes, I write direct mail from the envelope teaser to the order form.
Once the envelope does its job, the excitement spills out. A colorful cover letter introduces the product, and a beautiful insert spells out all the reasons why you just have to own this item. Right now. Today.
When you want to build business using direct mail, request a copywriting quote for your direct mail campaign.
The direct mail campaign is a copywriting assignment many small business owners choose to generate orders, as well as find new business leads and prequalify prospects.
Whatever your goal, when you want to insure double-digit response numbers, you want a 20-year track record with experience in direct mail copywriting service. Anytime you are soliciting a response, especially a buy now response, you want an experienced writer. You need know-how and a long history of discovering what works and what does not work. |