Direct Mail Copywriting

"We don't just write words, we write words that sell!"

With Dan Marx professional copywriting services, your copy tells a story that has a happy ending for your business, prospects and buyers.

Imagine one little ole letter returning hundreds or thousands directly to you. Could that even be possible?

A traditional brick n mortar business and Internet entrepeneurs like you need to constantly reach out for new business contacts, leads and prospects to demonstrate the benefits of products and services and persuade people to take advantage of your offers.

So why doesn't everyone use direct mail? Direct mail can take a bite out of the budget. The truth about direct mail success is obvious every time you visit your mail box. Thousands of catalogs are mailed every year. Why? Marketing direct to the consumer returns hundreds and thousands of dollars directly into your business coffers.

Many people are still under the impression that this is junk mail and most gets thrown away. But even though many direct mail pieces may get trashed, many more are read, saved and referred to time and again.

Response can be through the roof. You've heard of Publishers Clearinghouse? Who hasn't! They sell magazine subscriptions, and they do it using direct mail marketing methods.

When you want to increase your sales revenue, use direct mail.

You need several elements for success and one of the most important is motivating direct mail copy writing.

Elements of direct mail copy

Direct mail copy that you publish motivates immediate action. That's it. Simple. Here are the basic elements:

• Right product or service
• Right media
• Right proposition
• Right copy
• Right format

How does direct mail work?

The buyer sees the order options and chooses the one most comfortable. An 800 number or printed order form or URL where there is an easy online ordering system waiting.

Direct mail campaigns generally involve more than one piece.

You can mail a single tri-fold brochure with a tear-off BRC or a catalog. But more likely, you are interested in a direct sales package, which might include a cover letter tucked into an envelope that shows a catchy snipe. Yes, I write direct mail from the envelope teaser to the order form.

Once the envelope does its job, the excitement spills out. A colorful cover letter introduces the product, and a beautiful insert spells out all the reasons why you just have to own this item. Right now. Today.

When you want to build business using direct mail, request a copywriting quote for your direct mail campaign.

The direct mail campaign is a copywriting assignment many small business owners choose to generate orders, as well as find new business leads and prequalify prospects.

Whatever your goal, when you want to insure double-digit response numbers, you want a 20-year track record with experience in direct mail copywriting service. Anytime you are soliciting a response, especially a buy now response, you want an experienced writer. You need know-how and a long history of discovering what works and what does not work.

Call now to inquire, request an estimate or browse our online store for pre-priced creative services. Thanks!