Direct Mail Copywriting

You want the best direct mail copywriting, because you want the best result from your investment. A traditional brick n mortar business and Internet entrepeneurs like you need to constantly reach out for new business contacts, leads and prospects to demonstrate the benefits of products and services and persuade people to take advantage of your offers.

So why doesn't everyone use direct mail? Direct mail can take a bite out of the budget. The truth about direct mail success is obvious every time you visit your mail box. Thousands of catalogs are mailed every year. Why? Marketing direct to the consumer returns hundreds and thousands of dollars directly into your business coffers.

Elements of direct mail copy...

Direct mail copy that you publish motivates immediate action. That's it. Simple. Here are the basic elements:

• Right product or service
• Right media
• Right proposition
• Right copy
• Right format

How does direct mail work?

The buyer sees the order options and chooses the one most comfortable. An 800 number or printed order form or URL where there is an easy online ordering system waiting.

Direct mail copywriting campaigns generally involve more than one piece.

You can mail a single tri-fold brochure with a tear-off BRC or a catalog. But more likely, you are interested in a direct sales package, which might include a cover letter tucked into an envelope that shows a catchy snipe. Yes, I write direct mail from the envelope teaser to the order form.

Once the envelope does its job, the excitement spills out. A colorful cover letter introduces the product, and a beautiful insert spells out all the reasons why you just have to own this item. Right now. Today.

When you want to build business using direct mail, request a copywriting quote for your direct mail campaign. The direct mail campaign is a copywriting assignment many small business owners choose to generate orders, as well as find new business leads and prequalify prospects.

Whatever your goal, when you want to insure double-digit response numbers, you want a 20-year track record with experience in direct mail copywriting service. Anytime you are soliciting a response, especially a buy now response, you want an experienced writer. You need know-how and a long history of discovering what works and what does not work.

Invest in the best return. You want professional direct mail copywriting for direct mail success!

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