Copywriting for Print Materials Has One Job
Copywriting for printed materials such as a printed brochure, is somewhat different than for a web page. The purposes of the copy is still to inform, make a favorable impression and motivate a response of some kind. The difference in how the messaging evolves is in the delivery. The web is a digital environment that instantly delivers a message. No ifs, ands, or buts about that.
A printed brochure, for example, is not instant. In fact, even if the sales person hands the company brochure to a prospect, the prospect may skim the pages and save for later. Of course, there are several sales tactics that can be used to "walk" the prospect through the brochure pages, but in the end, there is no way of predicting exactly what the prospect will do once the sales person has left the meeting.
There is even less measurement available when a brochure is mailed to a prospect. That is precisely why printed materials need a slightly different approach. Here' are few tips to get your creative juices percolating. . . |
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How Will You Know When You Have Great Copy Writing?
Great copy-writing returns the response you want. That's it. Simple. True. Powerful. In other words, the idea is to write words in such a way that motivates a favorable response. Start with a few basic rules.
Number One Rule
Picture someone you know in your mind before you begin the first draft of your text message. It's not difficult to do. Use your dream state. Focus. Concentrate.
- Use simple words
- Avoid clever word play, hidden meanings and puns.
- Avoid negatives (write positive statements)
- Write fragments. Fragments are incomplete sentences. Short phrases that emphasize a point, keep your word count down and add rhythm
- Use bullets and underlines to emphasize sales points
- Edit the copy two or three times until its perfect
Need help? We have a long and successful track record writing copy for printed materials, such as brochures, handouts, flyers, saleletters and direct mail. We've coached and mentored hundreds of startups and web owners. |
Pre-Priced Copywriting for Print
| With Dan Marx Creative, while other people continue to moan about response, you have the advantage. Every word we write for print is like a delicious meal feeding bites of persuasion to your prospect bringing you closer to the sale. Join the 249 people just like you who got 796 great copy projects last year! |
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If for any reason you are dissatisfied with your copy and design services, we promise to redo the project at no charge or do whatever it takes to demonstrate our total, passionate commitment to your satisfaction.
Browse our website and find Internet based end-to-end creative business services that enable companies to build, promote, manage and profit from their online presence. |
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The Copy and Design Factor
You want copy for printed materials to include a concept and suggestions for the graphic designer. This helps the designer know what the copy slant is. It is the copywriter who generally gathers the research, input from the client and preferences, along with any information about images to be included.
For best results, a copy and design team should work on a printed project together so the client benefits from the exchange of ideas and solutions. |
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