| Of course, there are several sales tactics that can be used to "walk" the prospect through the brochure pages, but in the end, there is no way of predicting exactly what the prospect will do once the sales person has left the meeting. That's why your copy for a printed brochure or post card must have an extra element.
There is even less measurement available when a brochure is mailed to a prospect. That is precisely why printed materials need a slightly different approach. Here' are few tips to get your creative juices percolating. . .
How Will You Know When You Have Experienced Copywriting?
Great copy-writing returns the response you want. That's it. Simple. True. Powerful. In other words, the idea is to write words in such a way that motivates a favorable response. Start with a few basic rules.
Number One Rule
Picture someone you know in your mind before you begin the first draft of your text message. It's not difficult to do. Use your dream state. Focus. Concentrate. |
