Not a clean screen in the house
It's true. We've been writing copy for 20 years. It's a gift and a curse. That's what Monk says. I'm a big fan, but what this clever, obsessive police detective knows is how to recognize the little details of a crime scene that most officials miss.
Your copy mirrors this trait by writing the exact words you need to solve the mystery. No more. No less. You want to persuade your visitor to press the yes key with their mouse. It takes an obsessive copy writer to recognize even the teeny tiny word clues that result in the perfect solution you want. Get it here. We do it.
In fact, you get web site copy writing so powerful that you do want to reach out, hug your computer and press your lips against the screen in sheer rapturous delight and joy. You want that feeling. It feels almost spiritual.
Get an estimate for standard web site copy now and get ready to hug your computer.Request an estimate
When you are ready to go, and want a flat fee, order standard web page copy online.
Flat fee
You might have copy for your web pages that needs improvement. Then, order a web page revise as it is more cost effective for you, because it takes less time to rewrite copy.
Flat fee
What's the difference between standard web copy, landing page copy and squeeze page copy?
Style, level of persuasion, difficulity in performance. The difference is in the outcome, as well as the ability of the writer to inspire the outcome. A squeeze page, landing pages and even a long sales letter on a web page is just the tool you use to deliver your sales message to your buyer. It's your copy on the page that gives you the outcome you want.
Squeeze page copy: One web page that offers the visitor two choices. That's it. Opt-in or go. You want a very skilled writer to make this outcome happen. Flat fee
Landing page copy: This is the web page that you link to when from the squeeze page (after the visitor opts-in). A landing page is also the page people "land on" after they click a link in your email campaign or paid ad, such as Google Adwords.
It is generally stored in the root of your domain, and may or may not be part of your entire web site navigation strategy. The purpose of a landing page is to provide an elevated level of persuasion that relates to the objective of your initial soliciation: squeeze page, email campaign or paid ad message. Most sites have more than one landing page.
Many people link to their home page, but this is not a good solution. You want a separate landing page that is not as general as your home page copy. You want specific information with highly motivating call-to-actions and response devices to support the outcome you invest in when you purchase email campaign copy, opt-in lists and paid ads.Flat fee
Long sales letter on the web page: This terminology is often used to refer to a pure sales page. The copy is a variation of a business letter with a salutation, greeting and signature. Most of the web page sales letters you see are filled with hype. We write what has become the norm for a web page sales letter and our version with a clean, clear message and valid reasons to act now.Flat fee
Sell copy: This style of copy focuses on persuasion. You want sell copy on your squeeze page, landing page, sales letter and even your standard web page. The fee varies with the level of persuasion you want, which stems from the outcome you want. Obviously, the higher the level of response you want, the higher the fee. So decide on what you want to achieve with each of your web pages.
For example, when you need technical details, such as a user manual, yes, by all means, find yourself a technical writer... but when you reach out to people to persuade a particular action --- you want sell copy. The difference is that your copy focuses on the outcome. Isn't that the only reason you would pay for professional copywriting? |
