Fabulous solutions for small business from copywriting and graphic design to website design and internet marketing

Copywriting for the Web Means One Thing

Web copywriting often refers to the words published on a web page. But the fact is that copy composed for the web could be any sales and marketing communications, such as these.

entire websites
web pages
web banners
plain text & images ads

web page sales letters
squeeze pages
one time offers
thank you pages

newsletters
email campaigns
email autoresponders
direct mail letters

The thing to remember is that good copy turns words into money. You waste money on poor copy and you miss sales opportunities. The Internet is the only place where anyone can truly market every day with little or no money and have the chance at making a fortune - using only the sheer power of words. Make your words count and you will fill your pockets with money.

Naturally, persuasion copy includes some information. But to be successful as persuasion, you only want to care about the words that influence what the audience thinks, how they feel, and what they do.

As a web owner, you are a sales person. You use words in place of your voice. That's the only difference. Your job is a lot easier in some respects because you have time to plan, research and rewrite. And speaking of writing, your sales copy is a language in and of itself.

Great copy is more than the mechanics of writing.

Good copy mechanics is a skill almost any writer can achieve. But when you add the Internet to the equation, you want to consider both the people who read your messages and the search engine robots:

Web page copy has to deal with search engines, keywords and meta tags in addition to correct grammar, punctuation, organization and motivation.
Words people see must capture their attention and instill an irresistible urge to say YES.
Email messages must motivate the recipient to open the email based on the subject field shown in the inbox...before your persuasive sales message is even displayed with your landing page links.

Understanding the psychology of the written word and its affect on the reader is what separates good copy from great copy.

Somewhere along your path to higher education, you learned how to write paragraphs, stories and reports. Your teacher made sure you applied good English grammar, punctuation rules and conventions of editorial styling. You most likely apply these sensible language skills in your personal and business life. And you should. But for the Web, you want to forget most of what you learned in school when you are writing to sell.

For example, lengthy sentences are not needed. Although I often get caught up rambling on until one sentence is more of a paragraph. You want to write short sentences and put 3 to 5 of your short sentences in each paragraph. Too many words make your sales prospect weary and often cause your entire message to be sent to the trash before you've made your point. Result. No sale.

What you learned in the schoolhouse is referred to as strict language rules. You also find a form called permissive language rules.

That's why you want to make sure you check and double check the words you publish on your website and brochures. Make yourself a checklist and keep it handy when you review your messages. Words that have a high ROI require more than just the typical copywriting checklist.

A copywriting checklist is like a recipe. People want all the ingredients needed to fill up on a tasty meal. But with the changes going on with search engines, the rules for drawing visitors to a website may surprise many web owners who have -- up to now -- held top search engine rankings.

How to write people pleasing copy

Pre-Priced Copywriting for the Web
With Dan Marx Creative, while other people continue to struggle for web traffic and sales conversions, you have the advantage. Every word we write for YOU is like a salesman on safari, moving closer to the sale with each sentence. Join the 249 people just like you who got 796 great copy projects last year!

All you need to do is make sure your web copy delivers both from buyers and from search engines to get all the web traffic and sales conversions you can handle. Plus, publish persuasive printed brochures that draw leads, qualify prospects, help you close the sale... and build profits.

You want YOUR messages filled with powerful word pictures to help YOUR readers see, hear and practically touch the benefits you offer. Make every sentence build momentum, educate the reader and validate value received. Be sure to use keywords.

customer satisfaction guarantee with award-winning creative business services

If for any reason you are dissatisfied with your copy and design services, we promise to redo the project at no charge or do whatever it takes to demonstrate our total, passionate commitment to your satisfaction.

Browse our website and find Internet based end-to-end creative business services that enable companies to build, promote, manage and profit from their online presence.

Here's a picture for you. You want web copy writing so powerful that when response rolls into your inbox, you want to reach out, hug your computer and press your lips against the screen in sheer rapturous delight and joy. You want that feeling. Engage our copywriting services today.

Bookmark

Discover how to start a business on the Internet with our free e-course for startups

Special brochure design, copywriting, printing


Help Help Desk Request Estimate Resources FAQs	Categories Copywriting Graphic Design Website Design Ecommerce Solutions Internet Marketing	Customer Care Customer Care Policy Fees and Selling Policies Guarantees Support	About Us Overview Team Profiles Background Client List	Stay in Touch Follow us on Twitter Discover How-To on our Blog Find us on Facebook Get LinkedIn

Home . Code of Ethics . Terms . Privacy . Newsletter . Add URL . Tell-a-Friend . Sitemap .

. Affiliate . Contact Us