Creative Design
"We are masters of the creative design world!"
With Dan Marx creative design services, the artistry of images leads your business prospects and buyers to your sales points like GPS on steroids.
Creative design for web and print is the backbone of a company's sales and marketing. It's image. It's recall. It's referral and repeat business. Let's face it, without creative design, all you have is words.
The purpose of well designed marketing communications is to inform the prospect about products and services and prove that you offer the best solutions over your competitors. The creativity of your design sets the stage for the outcome you want to achieve. Even though design is just one part of media advertising, sales and marketing communications, it directly affects the results you get.
Consider that a small change in the design of a promotional advertisment can increase sales 5%, 10%, 25% or more. How much more income would that mean to your business?
Build a consistent image using a style guide. Note colors and acceptable color variations you use thoughout all advertising and marketing communications. List fonts, font styles and colors. Include your logo and logo variations in color and black/white, as well as sizes.
Graphic designers and marketers, such as David Ogilvy proved this fluctuation in response to be a fact years ago, and it continues to be a proven fact today. A creative design impacts sales conversions, earnings and the company's bottom line. Who wouldn't love a high rate of return on their website, brochures, email and other marketing collateral?
Most business owners want highly creative design that integrates the overall business look, style, fonts and colors into all sales and marketing communications to build a consistent image and instant customer recall. |
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