With DM Creative Services, you have pre-estimated copywriting projects, websites and ecommerce solutions that can be ordered as is, modified and customized to suit. This is an efficient process for many people.
Whether you are interested in requesting an estimate for a new project, modification to your existing project or are considering a complete overhaul to an existing project, describing the scope of the project and defining exact specifications will return an accurate price that covers exactly the outcome you want.
Understanding the copywriting project : a simple explanation
Most people know that copywriting is putting together the words you publish in a way that returns a good outcome. Composing copy for the Internet involves an approach that either explains and describes - or - persuades and sells.
The most common mistake might be to ask for web page copy when you really want a web page sales letter. These are two distinctly different writing styles, each with an hourly fee and timeframe based on the outcome requested. It is easy to understand that a client who wants a 500-word introduction to their business is much different than a client who wants to generate massive sales from the sales letter on the web page. That's why the fee is different.
Another example is a basic business email, autoresponder series and email blast with links to a landing page.
Please be sure you know what you are ordering and the type of copy to expect.
Understanding web development : a simple explanation
Custom programming can be simple or complicated. For the most part, programming is a complex maze of integrated coding. A puzzle where one piece affects another. Developing a solution from scratch is not nearly as difficult as modifying existing code. When you make modifications to existing code, you also need to modify other parts of the code that are affected by relationship. On the surface, this isn't difficult, until you factor in the unknown. It takes some investigation to locate all related code and make compatible modifications. It can be complicated, time-consuming and costly.
Understanding web design : a simple explanation
Web design is simply graphic design created for deployment on a web page. Several factors are involved, but there are three basic elements that affect your investment in web design and in revisions to the design:
First, the concept itself. A concept is intellectual property. Compare the design of fine art. It's the thought behind the creation. The same is true for music, yet another art form. Graphic design, whether for a logo or for your web page is artwork, and the concept formed from various facts is the end result. When you fail to specify exactly what you envision or if you leave the design up to the web designer, requesting changes later can be costly as your changes impact the concept.
Second, artwork is designed in layers that overlap to form one cohesive image. It's akin to brush strokes on top of different color brush strokes. Integrated layer relationships form the full page layout. Requests for changes can affect the relationship with one or more layers and actually change the entire design. It is time-consuming and requires skill to make revisions to graphic design artwork without starting all over again.
Third, the deployment of the final design, so it can be displayed on a web page could, in fact, affect every single element of the original artwork. This would cause a huge investment in time, and consequently, added cost that was not part of the original scope of the project. You can see how important it is to describe exactly what you want to the best of your ability upfront to avoid added costs.
Finally, consider that no one with the skill and talent to deliver a quality design that can be deployed onto a web page in a way that loads fast and is search engine friendly will work for free. A few revisions can add up to more than the entire cost of the project. Be specific upfront, and be prepared to pay for additional work you want done.
Know what you want and be able to describe it to your service provider. If you don't know what you want, how can you expect someone else to know. Even if you decide to leave the design up to the web designer, and provide business facts and examples, you must be satisfied with the end result or invest in any changes you want to make from that point.
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