Q. What is marketing?
A. Generally speaking, marketing refers to the activities of a company associated with buying and selling a product or service. A marketing plan may outline advertising, sales and public relations strategies. Messages targeting a specific audience may be delivered to mass markets using newspapers, TV and signage. The four 'Ps' of marketing are product, place, price and promotion. On the Internet, marketing is similar but with different tactics. This is our area of expertise.
Q. What is direct marketing?
A. Direct marketing is the term used to identify the method used to communicate directly with the end user (rather than a mass or general audience). Direct marketing methods are intended to generate a measurable response from a targeted individual. Direct marketing is the cornerstone of our professional web design services business and background. We've provided direct marketing/response strategies for our clients since 1986 using direct mail, catalogs and brochures with order forms. In 1995 we applied those strategies to websites and web stores with tremendous success.
Q. What is Internet marketing?
A. Internet Marketing, while different from traditional marketing in terms of the venue in which it takes place, uses strategies founded on direct marketing -- as the Internet is a one-on-one direct medium. This means creating online strategies to adopt a combination of methods, such as search engine marketing, directory advertising, pay-per-click advertising, email marketing, affiliate marketing, auction advertising, classified and banner advertising, newsletter advertising, newsletter publication, page ranking, white papers and more. There is no cookie-cutter solution. Every Internet Marketing strategy is unique.
Q. What is organic marketing?
A. The Internet is a huge marketplace that provides you with the opportunity to reach people locally, nationally and internationally. Organic Marketing helps you take advantage of this valuable opportunity utilizing a combination of search engine optimization (SEO) and search engine marketing (SEM). You could see huge growth in visibility and web traffic by optimizing your web pages. Q. What is search engine marketing (SEM)?
Search engine marketing is essential in today's business environment. Your website is basically invisible online without it. If you're like most business owners, you invested a significant amount of money to have your website designed and developed. You think, "If we build it, they will come." The truth is: "If you build it right they will come, if you do search engine marketing."SEM focuses on one or more of your optimized web pages and invites each search engine to visit the web page and index it in the search engine's database.
There are thousands of search engines, such as Google, MSN, Yahoo. They arrive and leave the scene everyday. Each search engine has its own requirements that must be met in order to be accepted and indexed in their database. Submitting one request is not enough, and submitting too many could be considered spamming the search engine. Knowing how and when to send requests for inclusion and then creating a properly formatted request is called Search Engine Marketing.
Q. What is search engine optimization (SEO)?
A. It may surprise you to learn that many web developers build web sites in a way that actually prevent people from finding the site. Many sites are effectively "invisible" to search engines. Beauty is not good enough to attract web traffic. Search engine optimization (SEO) refers to optimizing your web content and source code to generate free traffic. An optimized web page can attract hundreds of visitors at no cost to you for each click. For example, in the search engine found lists, such as in Google, MSN and Yahoo, SEO delivers traffic to your site but without the "cost of the click." When people click the listing link, traffic is generated free.
|
