Internet Marketing Terminology

Here is a listing of Internet marketing terminology to help you understand programs descriptions along with how the outcome of online marketing helps your business.

Strategy: Specifiic plan of action intended to accomplish your specific goals. In other words, strategies delineate exactly what you plan to do - cleverly - to surprise your competitors and reach your goals.

Tactic: Tactics refer to actions you take to accomplish the goals you have planned.

Contact and Conference. Initial consultation is scheduled with 3 business days of receipt of order.

Keyword Marketing Analysis. We research and evaluate keywords to use on your individual web pages that people are actually using to search. It doesn't do any good to optimize your web page that will not deliver results > so we take extra time to identify primary and secondary relevant keywords for each applicable web page. Once we have the applicable number of keywords associated with the Internet marketing program you chose, we submit the list to you for agreement or modification.

Title/Meta Tag Creation. Every page of your web site must be unique. From title and headline to meta keywords, descriptions, comments and alt tags, we use the keyword listing to embed the applicable tags on the web pages and upload the page to your server.

Page Content Development or Search Engine Optimiization. Content must likewise be embedded with selections from your keyword listing. Your existing content is evaluated and modifications are made to include the same keywords selected for your title/meta tags on each existing web page. Care is given not to disturb your sales message as modifications are made to your text.

Search Engine Sitemap (SES): This is a special file that is created, placed in the root directory of your site and hidden from public view. It is a listing of relevant web pages with absolute links. The file also indicates what pages or site files not to include. A SES gives your site a higher opportunity to be indexed. Rather than your site waiting for search engine spiders to crawl your site, the SES sends your files to the search engine - letting the engine know the files you want indexed.

Search Engine Submissions. This means that files are prepared and requests are made to search engines asking that your site page be crawled and indexed in the search engine database. Acceptance of your request results in your site being displayed in the found listing when a person searches using one or another search engine from their browser.

Persistent. By this term, we mean "ongoing" or continues until stopped.

Setup. This refers to the initial financial fee. It is a one-time fee and generally covers the extra time it takes to prepare the program. A setup fee also covers any one-time out-of-pocket fees paid on your behalf to subscribed services.

Free Directory Submissions. There are generally relative directories that provide your site with an inbound link as well as some or more free traffic. These particular directories do not have a fee to get listed.

Inbound Link. Hyperlinks that live on other websites that link back to one of your web pages.

Outbound Link. Hyperlinks that live on your website that links to another domain.

Link Building. An activity of finding link partners with sites that have related content, but do not compete - and are willing to exchange links so you both gain the benefit of inbound and outbound linking.

Paid Directory Submissions. Key web directories that require payment to be listed.

Sales Copywriting. Not part of search engine optimization. Means review or rewrite copy with the primary objective of motivating a response from reader.

Copywriting/editing. Review existing copy and suggest modifications, if needed.

Why Make More Than One Submission? Submitting to a search engine is different from actually getting into the index. A submission does not guarantee a listing, and a listing does not guarantee a high ranking, nor any traffic. You have only a very small amount of influence over relevancy search engines.

Why 4- 5 Keywords Per Page? There is a balance needed for each keyword on the page. It doesn't make sense to dilute the power of your important keywords by adding a long string of unoptimized keywords. A lot of keywords on your page does not mean they have any value in the search process. Non-optimized keywords can actually harm your search rankings.

For Life of Program. Ongoing until term ends or is cancelled.

Interactive Marketing Units. The International Advertising Bureau (IAB) is the only association dedicated to online, Interactive broadcasting, email, wireless and Interactive television media companies. Guidelines for banners are listed below. These units are designed to enable web marketers to utilize greater interactivity as well as expand the creativity in their online messaging while adhering to an equal standard. (IMU = interactive marketing unit)

Rectangles and Pop-Ups
300 x 250 IMU - (Medium Rectangle) View IMU
250 x 250 IMU - (Square Pop-Up) View IMU
240 x 400 IMU - (Vertical Rectangle) View IMU
336 x 280 IMU - (Large Rectangle) View IMU
180 x 150 IMU - (Rectangle) View IMU

Banners and Buttons
468 x 60 IMU - (Full Banner)
234 x 60 IMU - (Half Banner)
88 x 31 IMU - (Micro Bar)
120 x 90 IMU - (Button 1) 120 x 60 IMU - (Button 2)
120 x 240 IMU - (Vertical Banner)
125 x 125 IMU - (Square Button)
728 x 90 IMU - (Leaderboard)

Skyscrapers
160 x 600 IMU - (Wide Skyscraper)
120 x 600 IMU - (Skyscraper)