Professional Copywriting Book
Welcome to our copywriting services book showcase. Here you can see a sample of our copywriting projects. Each sample includes a brief description of the project and the company who asked us to write the copy. PDFs are available for projects.* |
Direct Mail / Mail Order / Catalogs |
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Project: Sweepstakes insert (pdf)
Direct mail project with long sales letter, mail order brochure, loose order form, official-looking envelope with perforated tear-off strip and catchy snipe to motivate opening. The product was positioned for young families. Audience demographics were households with small children. The challenge was motivating a response from people with limited resources. The work went through committee review. Clients comments were "...made no changes, which is unusual for this group. Great job!"
Company: Allied Media Group |
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Project: Direct mail/order form (pdf)
This project involved soliciting a direct mail order using a long sales letter, mail order brochure insert and envelope with a catchy snipe to motivate opening. The pure silver and enamel ingot collection was offered as a mail order subscription in a series of 12 monthly deliveries to collectors. Key feature was donation benefiting National Wildflower Research Center founded by Lady Bird Johnson. challenge was hitting key copy points while allowing plenty of space for visuals and order form.
Company: Sunshine Mining Company |
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Project: Ameriwood (pdf)
This direct mail insert was part of a sweekstakes offer. the project included long sales letter, mail order brochure (shown), loose order form, official-looking envelope with perforated tear-off strip and catchy snipe to motivate opening. The product was positioned for young families. The challenge was motivating a response from low income households. Photos were provided to assist in developing the concept and copywriting.
Company: Allied Media Group |
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Project: Direct mail letter (pdf)
This assignment involved soliciting a direct mail order using a long sales letter, mail order brochure insert and envelope with a catchy snipe to motivate opening. The medallioin collection was offered as a limited edition mail order subscription in a series of 4 monthly deliveries to collectors. Key feature was donation benefiting the Wildlife of the American West Art Museum, located in Jackson, Wyoming.
Company: Sunshine Mining Company |
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Project: Mail Order Catalog
A 12-page, self cover jewelry catalog suitable for distribution to discount club members who joined to benefit from lower-priced merchandise. Client shipped merchandise in order to provide a closer inspection, which helped develop the concept, along with copywriting for jewelry, mix of fashion accessories along with some unique merchandise. A copy key was used to maximize space for merchandise on some pages. A fun project.
Company: Auto One |
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Project: Toys and Games Catalog (pdf)
Wrote 4-page catalog mailer including headlines, descriptions and call-outs. One of many assigments over 5 years.
Company: JC Penney |
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Project: Baby Catalog (pdf)
Wrote the copy for this 24-page baby catalog. Copy included catchy heads, descriptions and price points. One of many assigments over 5 years.
Company: JC Penney |
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Project: Children's Wishes Catalog
A direct mail project for kids fashion catalog developed for bulk distribution to retail stores that had subscribed to the merchandising service. An overprint of the cover was done applying each subscriber store name in the quantity ordered. Membership offered small outlets a big catalog for a small investment. The picture theme design targeted the youth market. We wrote the catalog blocks describing each garment based on client input.
Company: Childrens' Apparel Service |
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Project: Toys / Games Catalog (pdf)
Part of a seasonal Christmas catalog, copywriting for the games and toy pages was challenging due to limited space. Headlines had to be brief, but clever and follow the overall theme of the catalog. The appropriate age was included. Buyers provided fact sheets. Copy included call outs for most of the toys along with price points. This copywriting projectincluded a lot of smiling. One of many assigments over 5 years.
Company: JC Penney |
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Fashion / Apparel / Accessories |
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Project: Mall Catalog
Company: Sakowitz Village |
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Project: Catalog
Company: Dallas Mall |
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Project: Magazine ad (pdf)
A full-page ad in retail magaine to promote jewelry store interested in advertising low discount pricing. Client wanted to push fashion accessories. The concept featured an elegant jewelry box.
Company: Carol Klein Jewelers |
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Project: Instore Brochure
A small brochure intended for retail store managers and included case display ads, tabletop tents and posters.
Company: County Seat |
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Project: Online Ecommerce Catalog
A retailer who sells carpenter pants, painter pants, and shirts for men wanted copy to describe apparel. Call-outs helped motivate sales.
Company: American Work Wear |
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Healthcare Copywriting |
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Project: Radio ad script (pdf)
The marketing strategy required a musical radio commercial produced in two languages. The 60-sec radio ad script was fun and catchy without losing meaning in translation. It was part of an overall campaign to generate new business for the hospital.
Company: Garland Community Hospital |
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Project: Brochure/mailer (pdf)
A writing assignment part of a campaign to promote hospital's orthopedic services. A brochure targeted to employers and a post card targeting employees was developed for each of the nine business units.
Company: Garland Community Hospital |
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Project: Image brochure (pdf)
This project involved writing a script for a 15 minute video for a hospital. The presentation was used as a marketing tool for field sales consultants who called on employers in reference to the hospital's Work Fit program: one of the hospital's business units.
Company: Garland Community Hospital |
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Project: Image Brochure (pdf)
The doctor limited his practice to discriminating, high-end clients and wanted the copy to reflect him as the one to cater to the special needs of the rich and famous.
Company: John Evans, Dentist |
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Project: Brochure
An image brochure with a warm copy introduction and copy blocks highlighting the hospital's birthing center.
Company: Anaheim General Hospital |
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Project: Pocketfolder brochure (pdf)
This writing project involved creating a concept that suited two doctors. We settled on a tri-fold with pocket for interchangeable inserts.
Company: Regional Plastic Surgery Associates |
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Project: Newsletter
Newsletter focused on helping caregivers of family members with Alzheimer's disease. The concept featured a magazine format to be published monthly.
Company: Sanofi-Aventis |
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Project: Welcome Kit (pdf)
Welcome startup kit for Optometrist using glaucoma equipment provided to diagnose patients. Kit included welcome letter, telephone script, guide (shown) with codes for health insurance claims.
Company: Mobile Glaucoma Solutions |
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Project: Capabilities brochure (pdf)
This project involved writing copy for a brochure to send to people inquiring from contact form on website. The concept focused the 'road of life.' The format was concepted as a self-mailer.
Company: Howell Health Insurance |
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Project: Postcard Campaign
A writing assignment part of a campaign to promote hospital's behavioral medicine business unit. Post cards developed for each of the nine business units.
Company: Garland Community Hospital |
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Project: Direct Mail
Small direct mail brochure / catalog produced on a shoestring budget featured product pictures with detailed copy, sku numbers and pricing for air purification products.
Company: Allermed Air Purification |
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Project: Training Guide (pdf)
This project involved a series of 12 training guidebooks for personal coach to provide individuals who signed up for one or more personal coaching courses.
Company: Succeed In Life |
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Corporate / Business Services |
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Project: Capabilities brochure (pdf)
This is an upgrade from the first brochure, which was a cost-effective version. The new brochure copy features testimonials and condensed case histories, which were supplied by client in a long, detailed format. Copy writing needed to be condensed into key points to avoid wall-to-wall copy.
Company: LDA |
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Project: Package insert (pdf)
This turned out to be a work horse of a brochure. It included detailed copy and the concept developed suited use as a mailer. The project's original objective was an insert/bounceback shipped to end users with the software packaging. The insert included an order form for after-market products.
Company: Sage Software |
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Project: Fund raising brochure (pdf)
The format for this brochure was a full-size, tri-panel, which folded to 8 x 11 inches. Consolidated content, wrote long captions and testimonials to highlight key points that is quick to read while providing extra motivation needed to gain donations.
Company: Dallas Symphony Orchestra |
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Project: Cababilities brochure (pdf)
This assignment involved concept and copywriting for a manufacturer, wholesaler of vinyl products. Concept included a pocketfolder cover, brochure pages and interchangeable inserts..
Company: American Vinyl Products |
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Project: Trade Ad (pdf)
Concept and copywriting for an office products B2B company.
Company: Edgemont Office Products |
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Project: Salesletter (pdf)
Simple followup salesletter copy sent in response to a telephone inquiry. Suggested revisions shown with before and after explanations.
Company: Edgemont Office Products |
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Project: Post card (pdf)
This assignment included a series of 12 postcards that doubled as mini newsletters. The copy announced upcoming events, promoted showings and ticket sales.
Company: Dallas Design Center and Boston Design Center |
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Project: Newsletters
We worked for the DCC for 3 years and provided copy and content for the monthly newsletter, which included employee and vendor interviews.
Company: Dallas Convention and Event Services |
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Project: Quarter page newspaper ad (pdf)
Brief copy is often the most difficult to write. With limited space, the copy had to let business travelers know that the Holiday Inn offered comfortable amenities, as well as close proximity to the airport.
Company: Holiday Inn |
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Interactive : Websites |
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Project: Web content, SEO, SEM
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Concept and copy writing for home inspection business website serving Realtors as well as new homeowners. Conducted keyword analysis, search engine optimization, search engine marketing.
Company: Digital Inspection Reports |
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Project: Web content & SEO
Concept and copy writing for personal performance service website. Conducted keyword analysis, search engine optimization, search engine marketing.Company: Catalyst International |
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Project: Website home page copy (pdf)
Concept and copy writing for work place performance skills analysis web site. Conducted keyword analysis, search engine optimization, search engine marketing.Company: Workforce Insights |
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Project: Web content, SEO, SEM
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Concept and copy writing for school book business website. Conducted keyword analysis, search engine optimization, search engine marketing.
Company: Rogers Press |
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Project: Web home page, SEO, SEM
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Search engine optimization for home page for this online scrapbook retailer. Conducted keyword analysis and updated web content and meta tags
Company: Scrappin Corners |
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Project: Web home page, SEO, SEM
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Search engine optimization for home page for dance company. Conducted keyword analysis and updated web content and meta tags.
Company: Ballet Center |
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Project: Web content, SEO, SEM
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Concept and copy writing for book publisher. Conducted keyword analysis, search engine optimization, search engine marketing.
Company: Zone Press |
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Project: Web home page, SEO, SEM
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Concept and copy writing for retired Judge providing mediation services. Conducted keyword analysis, search engine optimization, search engine marketing.
Company: Judge Don Koons |
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Project: Web home page, SEO
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Concept and copy writing for business website selling comic book memorabilia. Conducted keyword analysis, search engine optimization, search engine marketing.
Company: Live Wire World |
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Project: Web content, SEO
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Concept and copy writing for company providing glaucoma equipment to Optometrists. Conducted keyword analysis, search engine optimization, search engine marketing.
Company: Mobile Glaucoma Solutions |
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Project: Web home page, SEO, SEM
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Concept and copy writing for Mark Murphey musician and song writer. Conducted keyword analysis, search engine optimization, search engine marketing.Company: Mark Murphey |
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Project: Web home page, SEO, SEM
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Concept and copy writing for company web site selling eye glass frames. Conducted keyword analysis and added meta tags.
Company: North American Eyewear |
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* After years of copywriting, we have a trunkload of samples not shown. If there's a specific industry or sample you want to see, please let us know. Call for more information. Many thanks. |
