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Direct Mail Campaign for Subscription SeriesDescription: This project involved soliciting a direct mail order using a long sales letter, mail order brochure insert and envelope with a catchy snipe to motivate opening. The pure silver and enamel ingot collection was offered as a mail order subscription in a series of 12 monthly deliveries to collectors. Key feature was donation benefiting National Wildflower Research Center founded by Lady Bird Johnson. challenge was hitting key copy points while allowing plenty of space for visuals and order form. Project included graphic design and copywriting.Request estimate for copywriting | Request graphic design estimate |
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