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Graphic Design for Direct Mail Insert

Description: Direct mail project with long sales letter (provided separately), mail order brochure, loose order form, envelope with perforated tear-off strip and catchy snipe to motivate opening. Insert size: 8 1/2 x 7 1/2 overall: 8 1/2 x 3 3/4 inch folded. Art direction, concept and graphic design included. Custom photo shoot. Copywriting.

The product was positioned for young families. Audience demographics were households with small children. The challenge was motivating a response from people with limited resources. The work went through committee review. Clients comments were "...made no changes, which is unusual for this group. Great job!"