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Email Campaign for Lead Generation CampaignDescription: One of the tactics used for this online marketing program focused on generating sales leads using targeted email messages. The list was acquired from a double-opt-in list broker to avoid spam. List management included defining demographics. Campaign strategy focused on testing subject lines, message and timing. A landing page was developed - in addition to the HTML email - to increase the conversion ratio of sales leads generated to pre-qualified inquiries that could be closed by the client. Services provided: Complete campaign management. We provided the marketing plan, concept, copy and web design. First campaign returned a 10% on 10,000 dropped.View prepriced web site design plans | Request web design estimate |
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