How Does Search Engine Optimization Work to Improve Search Engine Rankings?
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Search engine optimization (SEO) -- otherwise known as organic marketing -- works to improve search engine rankings. It is the process of getting your website listed in the "found" organic listings. When your website URL and description are listed on the first page of the list, thousands of people see your site description, click and land on your website -- and the best part of organic marketing is that the "click is free" - it costs YOU nothing.
You see, 89% of the time, it is the search engines that bring your website to the notice of the prospective customers.
The found page is what people see after they enter a keyword in the search engine field and press the "search" button.
Organic lists show website links that have been optimized for the search term that the person entered in the field. When the user clicks the link, it costs the website owner nothing.
Paid listings display "ads" business owners and marketers buy "to be displayed" when the keyword they bid on is used. When a user clicks a paid listing link, the advertiser pays a fee.
Fact is most websites only have fraction of the web traffic possible!
There are numerous ways to attract web traffic, and the first and best way is search engine optimization.
Search engine optimization refers to any practice related to the end goal of attracting web traffic to your web site. It basically involves fine tuning the content of your site and including a keyword title tag and hidden meta tags.
It is a time consuming and tedious task and it requires specialized knowledge. That's why it is essential to know how these search engines actually work and how they present information to the person initiating a search.
Each day, more and more sites optimize their web pages for top rankings in the search engine found listing.
You probably already know that most web seachers click a link on the first, second or third page of the found listings.
So what happens if your site is on the 10th page? 50th page? or even page number 1,290,156?
Web owners must be concerned with how to improve search engine rankings, because a top search engine ranking delivers streaming web traffic without paying for the cost of the click.
For the past few years and the next ten years or so, search engines remain the most widely chosen internet method used by people to find sites that provide product, services or information they want.
So obviously, you want to be found. You already know that. If you're not, where will you get the hundreds and thousands of visitors you want? No visitors. No sales. No sales earnings. The more web traffic for your site, the more your business benefits.
You might have guessed that there is more to getting a top ranking than just adding keywords to your web page. Everyone would have a top ranking if that were the case.
You know you want a top ranking.
You know it is essentiall to grab a top spot.
You know why you must SEO your web site pages.
You want to be number one in the rankings.
You want to attract web traffic.
You want people to browse and buy on your site.
Search engine optimization attracts visitors.
Keywords are an essential ingredient in attracting web traffic using organic marketing. In a recent survey, it is revealed that most web pages use keywords that no one uses as a search term.
This means that many web owners or developers guess at what their website keywords are, but do not actually conduct research to discover the most relelant keywords.
Let's say you get sales from 2 to 3 percent of your traffic as a result of your search engine optimized web page.
If you get a hundred hits a day, you probably get 2 to 20 sales from a hundred visitors depending on your copy and your offer. So naturally, you want a hundred or more visitors every day. Of course, it goes without saying that MORE would be better. But even with just 100 visitors a day, you could have 600 sales.
An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant.
This means that you get many more clicks with an natural search engine listing than with a paid listing. In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic (SEO) results while only 30% to 39.5% of users trust paid results. Now, imagine, 200 visitors a day. How about 1,000 visitors a day with an average of just 2 percent. That's 20 sales. How much would that impact your earnings as a result? Who would pass up all these sales?
Search engine optimization requires a lot of work. No doubt about that. If you haven't yet search engine optimized your web pages, you want to get it done now.
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