What is behind buyer behavior, why do people buy and how can you make people like YOU... and buy from YOU?
These are the fundamental questions that underlie all marketing and sales. You can't really make people buy what they don't want... or can you? Marketing strategists have proven time and again that people want to buy... but want to be persuaded to buy.
So most of the time, buyer behavior is driven by the desire to order but that can quickly be overshadowed by what the relationship is. Amazon is a good example:
Just about everyone knows Amazon and believes that Amazon products provide value, mainly because they do. You can buy with confidence from Amazon, because Amazon is well liked and trusted.
So how do you get people to like you and trust you? It's easy! What you do can be summarized in these few words:
- Start with a positive attitude toward the other person
- Synchorinze actions, get in step with the prospect
- Identify common topics of interest
- Use the correct conversational tone
- Emphasize the sensory preferences of the other person
"The secret to making people like you" in business is all about how you connect with your visitors, prospects, customers, colleagues, partners, suppliers and even total strangers who contact you with a question.
Succes in business depends on how effectively you communicate your ideas, provide tips on how your products and services benefit your prospective buyers, and how you explain why your offer is the deal of a lifetime.
The key [then] to making others like you quickly lies in establishing a rapport: you have to find out what you have in common (even if you seemingly have nothing in common). You want to purposely try to become like the other person for a short time. Mirror their likes and dislikes. Use the same wording. |