The Internet is a direct, one-to-one medium. This means that your copy speaks directly to one person. One reader. Keep that in mind when wording your web page and email messages.
Direct response copywriting is a challenge, and for 20 years, we make it look easy. Direct response copy is the highest form of sales copywriting. We have two styles that we've proved over the years. One style mixes hard-sell response strategies with a conversational style that makes your web pages warm and friendly while persuasive. Pure hard sell copywriting is a strategy used for email marketing landing pages connected with certain product sales. Then there's the two-step.
When an experienced copywriter uses the two-step, a sale for your business is imminent. We have great success writing copy with the two-step strategy.
Most business websites are similar in a sense that web pages display details about products, services and contact information. However, your company has a variety of specialized information that can be used to create a unique website, and it is important that your copy features the points that make your individual business different from competitors.
Site Conversion . . .
We start with the most logical place to increase conversion rates -- your home page. The copy on your home page answers the three most important questions for visitors:
1) what is the offer
2) who and why should you be interested
3) how to get started.
When the first paragraph of your web page attracts and keeps reader attention, people are likely to read on. Optimizing your first paragraph to be as articulate and concise as possible greatly increases the chances that a reader stays on the page to learn more information. Our web copywriter outlines your biggest benefits first. Your web page engages your customers to read on and get involved with your products and services.
Paid Advertising Landing Pages . . .
Landing pages also need to be consistent with your pay-per-click (PPC) ads to ensure you are seeing maximum conversions. We use your keywords in the title, content and headers of your web page. As your search engine optimization (SEO) company, we take care of creating landing pages that pay for themselves.
Writing for Search Engines . . .
Being a slave to search engines is inevitable, and it is because of this that we find many sites bombarded with keywords.
This not only harms your search engine ranking, but in many cases, search crawlers skip your site altogether. We optimize your keywords to meet search engine reqirements while insuring that your web page copy is informative for your prime target: people who are interested in your offers and potential buyers for your products and services.
Here is an absolute fact. In order to see higher conversions, stay away from multipurpose landing pages, such as relying entirely on your home page for every possible keyword.
Instead publish individual web pages as specific as possible for up to five related keywords per page. These are called, keyword pages. Also, testing is key to learn what subtle differences make that big impact.
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