Then, in 1998, I had an accident, and I was not able to work for nearly two years. Without my income, it was a tough go, but on the bright side I had a lot of time to read, reflect and revitalize what I was doing.
Then - I woke up one morning and realized I was looking at the Internet all wrong. It came to me like the answer to a prayer.
What followed completely changed my life and the amount of money I earned. And it will change yours, too.
Clearly, different websites produce different results! "Some websites make money. They show up all over the Internet. People refer to them and try to imitate their success!" On the other hand, something like 90% of the billion web pages online today never get noticed. No one visits. Most websites fade away within two years never to be heard from again. What's the difference?
As with any great truth, once you know what to do, the rest is easy!
I had been designing websites for more than ten years. I conducted direct marketing for twenty years. I already knew plenty of psychological triggers using direct mail. In fact, some of my earliest direct mail response returned the highest numbers in the agency. A website is a lot like direct mail, because you are interacting one-on-one with your buyer. Here's what I did.
In 2001, I purchased a new domain name and developed a simple website using my new ideas. I wanted to test the new site and compare visitor response to a bigger website that I had published three years earlier. Results were out of this world! I thought it would work, but I couldn't imagine how huge the difference would be. I got $500 in new business from the new, smaller website within two days and this money-making trend continued day after day.
This may sound too good to be true, but you can see by simply browsing this website (the one you are visiting now) that I am not just a book writer. I am a web designer and developer. A copywriter. A marketer. And as an experienced Web Promotion Specialist who has designed and developed hundreds of websites, I quickly realized that all I had to do was repeat the steps I used again and again to increase my success.
Within a short time period, my sales were over $5,000 a month. I made more money with my website than I ever did working full time for a top ad agency. And I did all this from my home office with my two dogs at my feet. I started documenting what I did that proved to return the highest results! |